Given at ACT-W, April 23, 2016
There are few things given more skepticism by the geeks of the world than marketing. We like to see ourselves as above the buzzwords and cheesy stock photographs, in a world where the best solution will win out.
But that’s not the case. Marketing, and especially branding, is critical to a geek’s career. Many big-name geeks got there simply because they know how to make and expose a strong, genuine professional identity. Projects turn from hacks to businesses thanks to their clear, strong branding. For the successful geek, branding and marketing are essential skills.
- Eloquence is more trusted than honesty
- Paraverbal indicators of lying
- Information Design by Robert Jacobson
- Significant Objects
- Stories and impressions of relationships
- Car Crash effect
- Novelty enhances visual perception
- Novelty and fight-or-flight
- Study on Mere Exposure effect
- Paul Jarvis and “rat people”
- The 1,000 True Fans
- Fight-and-flight and gender