A Skeptic’s Guide to Branding

Given at RefreshPDX, February 17, 2016

For many technically-minded people, “branding” and other business terms are a sort of taboo subject. Something looked at with disdain, or at minimum, skepticism.

However, a strong personal brand can make a developer’s career smoother. So, I’ve tried to explain the concepts in a way that skeptical techies – like myself – can understand.

Sources cited